Greatness in the Making

While we may not all be born with gargantuan strength and inconceivable athleticism — bravo to those who are — that doesn’t mean you shouldn’t be acknowledged and applauded for winning at life. (Which, let’s be honest. Everyone’s winning right now.) It also doesn’t mean your dreams are unworthy, no matter how many opponents and hurdles you face.

Etsy teamed up with 72andSunny to produce a TV spot about this journey, one that many makers share. With me at the copy helm, the global creative extension included seller and buyer emails, social posts and ads to support the spot and pass the torch to those who deserve it most.

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