Make Tradition

Saying “I do.” Throwing rice. Tying cans to the bumper of a car.

For most to-be-weds, all of these are a hard no these days. Weddings aren’t as traditional as they once were. Instead, couples are focusing on creating, curating and expressing who they are. They don’t believe in achieving a single ‘perfect’ wedding, but rather one that is perfect for them. 

Working with the tagline Make Tradition, I developed these print ads as a way to help reposition The Knot as a place where any couple, regardless of age, sex, race or ethnicity can plan their wedding, their way.