Thinx Teens: The New Language of Periods

When we think of periods, we think of the worst: cramps, squishiness, stains, total embarrassment. And when we speak about it (behind closed doors of course), the words match the mood.

But Thinx wants to turn that around.

Teens shouldn’t feel that their period is something to be ashamed of, and the way to feel good about our bodies, starts with the words we use. So, we’re empowering those experiencing menstruation for the first time — and even their parents! — to learn a new way to talk about it.